Responsibilities for Marketing Analyst

• Perform valid and reliable market research SWOT analysis
• Utilize online market research and catalog findings to databases
• Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
• Formulate a plan and present it to senior management or a client
• Interpret data, formulate reports and make recommendations
• Gather and analyze statistical data using modern and traditional methods to collect it
• Design specific research methods such as questionnaires
• Remain fully informed on market trends, other parties researches and implement best practices

Qualifications for Marketing Analyst

• 5+ years experience in marketing or related field
• Posses search engines, web analytics, and business research tools acumen
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Strong communication and presentation skills
• Deep knowledge of data warehousing, and mining
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge with CRM programs
• Strong analytical and critical thinking
• Advise clients or senior management on the best ways to use provided data